Outsource 90% of your entire pre- and post-fundraising list to the Iceberg Assistant and Expert team

Q: How do I access the Ai-fundraising assistant?

The Ai-fundraising assistant has been built as an internal tool to deliver results for founders based on their needs of: Target Investor list building, nurturing and engagement.

Q: How is this different to using a normal CRM?

We’ve purpose built this in an very collaborative and opinionated way with over 150 founders to find all of the best properties, filters, workflows and templates to support your Investor comms

Q: What is included in the founder community?

💰Half-day workshop reviewing all of your assets inc. Deck 💰Attracting, nurturing, engaging investors systems 💰 Weekly Q&A Calls w/ experts 💰 All best-practice templates

Q: Who is on the discovery portal?

Everyone who chooses to be publically visible within our ecosystem can list on our discovery portal to see and follow companies and profiles which interest them

Q: What kind of outcomes are founders getting?

We’ve worked with over 150 founders to continuously develop and improve engagement from around 3% to 50% and close over 16m in the last year only through comms systems On average founders spend 5hrs+ per week on unplanned investor contact and outreach for little to know predictable success. Not only that, they commonly overlook potential experts and advocates as potential help and capital sources. The founders we’ve worked with on best practice comms and systems spend less 3-5x less time for almost 100% predictable outcomes. Infact on average a founder that follows our system can bank $10k investment + extra support per

Q: Can I speak to someone first?

Sure as an active supporter or a founder book a quick chat here: https://meetings.hubspot.com/jfairweather/icerberg-discovery

Q: As a founder, wouldn’t I just do this myself?

Chances are, you are, but it’s not going as well as you’d hoped or the process is proving to be frustrating. That’s why we’re here. We’ve tracked and tested thousands of outbound sequences, templates, assets and positioning against our CRM’s first and third party data. Or in other words, we have front row seats as to what works for what individual at what time. For example a recent outbound sequences like this had a 38% open rate, 16 progress update responses and 6 meetings. We can now take the learnings from that and share it across the ecosystem.

Q: Am i the right fit for Icberg?

If any of this sounds like you, you are in the right place: Who actually cares about what I’m doing/building? How do I know they care? How do I reach out to see if there is any interest? How do I communicate and build a relationship/trust over time without burning the bridge and looking like I don’t know what I’m doing? How do when do I know when to position or ask for money? How can I find the time to manage all these investors or contacts?

Q: How long does it take to book meetings?

We budget a three month ramp up to the target goal for nurturing, however, depending on how much first party data we have on individuals we can get a meeting within a week.

Q: What fits within Investor Relations?

Everything to do with digital asynchronous rapport and trust building with potential investors linked to business progression: Large-scale contact enrichment A customised contact and asset tracking CRM Dynamic nurturing and engagement workflows End-to-end communication inbox management Automated asset collection

Early-stage founders have raised over $578m leveraging our custom investor lists, hyper personalised sequences & AI-Investor Relations assistant via our proprietary Founder CRM.

Let us take care of all the energy-sapping capital raising tasks - so you can spend more time on activating and leveraging your capital network, instead of managing them.

How much is unplanned investor outreach and communication costing you?

On average founders spend significant time on unplanned investor outreach and communications using disparate tools, resulting in low investor engagement.

5-10

hours per week on random Investor outbound emails

<1%

Investor Response Rate due to lack of contact enrichment and thus personalisation

<3%

Engagement on Updates because founders have no data on what the investors actually want to see

In just the last year, founders have raised $18m using our system

With Iceberg’s nurturing system founders are saving time and creating opportunities

2.5

hours per week spent on high-intent Investor meetings (no hours spent on admin)

15%

Investor Response Rates are through the roof taking advantage of all the data we've been collecting for years

40%

Engagement on Updates is the key to building relationships with investors before closing capiital

Founders who just want a list of their perfect investors

‘Get me an enriched list of this exact investor profile’

Starts at $583.33 (once-off)

Based on your exact criteria we’ll create a first-and-third party enriched Investor list for you from our 8.5k vetted database and external targets including numbers, style, emails, previous investments, stage and, check size etc.

Founders who want investor meetings

‘Help me get infront of the 100 best potential investors of this exact persona’

We’ll create your target investor list and then write every single personalised outbound and nurturing sequence for you based on their profile and responses, plus give you pre-and-post meeting support.

Starts at $583.33/mth

Personalised Investor outbound messages
Direct Investor-Relations-Support chat
Deck and asset review
AI-Investor Relations Assistant
$11/pp extra contact request beyond initial list
We'll continue adding sequences until you reach your meeting target
Customised Investor list not included

Founders who want to build longterm capital networks

‘Help me build my capital network for this round and the next’

Give us your existing and/or target lists, timeline, and ideal investor profile and we’ll build your target list and nurture them until they’re warm enough to engage.

Chat to the team for a quote

Current and potential investor inbox management
End-to-end comms systems execution
Investor engagement and interest reports
Pre-and-post-meeting guidance
AI-Investor Relations Assistant
Ongoing list additions included
Includes administrative management of existing investors
Customised Investor list included

Don’t just take our word for it

Jock is incredibly supportive, making capital raising and investor connections much easier. Their practical systems and clear communication strategies helped me build strong relationships... I’ve gained the tools and support needed to take my startup to the next level. If you're serious about growing your business and unlocking new opportunities, don’t wait—join this incredible community today!

Iceberg was instrumental to our most recent raise. Their nurturing system to involve key experts and collaborators to our raise documents gave us the credibility to gather momentum into our $1.1m raise - was exactly what we needed. Now we just need to work with them on activating the 120 investors we've got!

We partnered with Iceberg and their team to build AirBolt's funding round in 2021. Their guidance helped us secure $2M in funding and connect with aligned investors who understood our vision, making the process more efficient. It's been fantastic to see how Iceberg has grown into a vital ecosystem—providing founders with practical fundraising tools... and the confidence needed to build a company from the ground up. The community’s focus on founder support well before the pitch has been invaluable.

As an early stage Founder your focus is typically on getting the product ready to take to market, building out your models, trying to achieve early traction and listening to your future customers. The complexity of raising often comes at a time where you need full attention of your business, so by Iceberg performing 90% of the lift with regards to BD, filtering opportunities and supporting with the administrative component, we can focus on creating greater value. This is why we have continued to work with Iceberg post raise to ensure we remain connected to our capital network to ensure we are ready for the right opportunities at the right time.

Working with Iceberg has been a game-changer. They’ve done 90% of the heavy lifting when it comes to investor outreach, from filtering high-quality contacts to running a smart, automated outbound system that actually connects. What really sets Iceberg apart is that they’ve stuck around post-raise because of the long-term value in building and activating the capital network. The added layer of expertise the team bring, especially with the new Assistant, has saved me hours and helped turn momentum into real investor traction.

I've had a 7-figure exit and an 8-figure fundraise, but working with Iceberg took me to a level that was previously impossible. What a dedicated internal team couldn't do in 10+ hours a week, Iceberg delivers to a higher standard in under 45 minutes. The true value, however, is the empowerment and clarity of vision they provide. If you're considering them, stop thinking and just do it. It will be one of the best decisions you ever make.

Iceberg has been such an incredible community for me, I have met so many inspiring and supportive industry specific mentors and founders. It makes this journey so much less isolating. Its crazy what 1 message or comment can do in this community, people are ready to jump on support without a second thought. Super grateful for Jock and all the time he gives to give feedback and look after us! wouldn’t want to be anywhere else!

Relationship building and communication is the key to capital raising

A founder recently shared this quote with me – one meeting is a point in time, two meetings is a gradient and three meetings is a curve. Might be a bit philosophical but speaks to the value of having regular touchpoints – both as it gives investors a sense of how a company executes, and because it allows founders to make higher quality decisions on who they're adding to their cap table.

The number one reason the majority of companies don’t raise capital successfully often comes down to one thing… building and nurturing people to become supporters and advocates in your network before you choose to raise capital. The work Iceberg do preparing founders networks to be primed for capital is exactly the strategy and work that needs to be done for successful capital raises.

I love the work Iceberg does to help to cultivate growth by nurturing entrepreneurs and businesses with strategic guidance around their nurturing and communications for us as investors. They actively collaborate with founders building long-term value. As an investor, this dramatically shifts the due diligence and engagement for the project. Great initiative!

Being new in the entrepreneurial journey can be daunting. I've been searching for all the ways to get our new product from 0 to 1, and also considering ways that the business can be setup for longterm viability. That involves funding. I'm grateful to Iceberg for their boundless energy and depth of knowledge. The community caters for both newbies like me and those who already have a good sense of what they need to do.

Icebergs' community has created a unique environment where investors, experts, and founders feel supported and empowered to succeed together. The level of engagement—whether through mentorship, insight, or connections—is exceptional. Their new system, Iceberg, fosters deeper relationships, enabling founders to build supporters and nurture advocates... leading to early-stage investment being secured faster and more efficiently than the typical ‘spray and pray’ approach.

Proud to be a part of this amazing community, thank you Jock Fairweather 🦄 for building a world-class platform that joins EVERYONE together! 🏆

The Iceberg teams' articulation of their process and thinking about investor comms has helped me understand it much better. He's helped me connect the dots in my mind between what I've been doing well that's been working well and what I haven't been doing so well that I can improve on. I can highly recommend the Iceberg Skool community!

Your end-to-end AI-Fundraising Assistant

In collaboration with hundreds of community-centric founders, we have developed an end-to-end scalable system to enable trust and rapport building with potential supporters.

A 24/7 AI-Fundraising Assistant

You can ask and prompt our Assistant with any investor or fundraising-related questions

Build your perfect Investor list

Iceberg will proactively build your perfect capital network for you based on your needs

Your communication on autopilot

We’ll draft and schedule outreach and responses to all your new investor relationships (with your sign off, of course)

Build your network on your own accord

So you can sit back and use our network health reporting to take the next best steps

Don’t sweat the small stuff

Then direct Iceberg to help execute your admin

Working with companies and attracting investors such as

Yash Varma

Founder & General Partner

Ramiro Roman Loureyro

Founder of Yakkalabour.com.au

Will Banks

Weber Wu

Venture Capitalist | Early-Stage Investor | Internet & Tech Enthusiast

📢Marie Dowling

✨Nivaaz Sehmbhi

Founder @ Sukara Tech & Beyond Besties | Airtree Explorer | TEDX speaker

Zachary Reeder

Building the largest, most customer-focused mortgage broking platform in Aus/NZ

Yash Varma

Founder & General Partner

Ramiro Roman Loureyro

Founder of Yakkalabour.com.au

Will Banks

Weber Wu

Venture Capitalist | Early-Stage Investor | Internet & Tech Enthusiast

📢Marie Dowling

✨Nivaaz Sehmbhi

Founder @ Sukara Tech & Beyond Besties | Airtree Explorer | TEDX speaker

Zachary Reeder

Building the largest, most customer-focused mortgage broking platform in Aus/NZ

Yash Varma

Founder & General Partner

We love to work with founders who:

Need some more info? Book a time to chat with our team

Have raised some capital before and/or are at least 6-9months out from a raise and want to build latent demand

Are highly effective and deeply experienced within their focus area and just want to get on with what they are best at

Can commit to a once-a-month video call with our team to gather the Investor update information and a 5-minute update loom each week

Not ready yet?

Here’s are some quick wins you can implement today to create (or recreate) engagement around your investor engagement ASAP.

Download free Investor CRM

Download our Investor nurturing planner

Attend our next 10x Investor Engagement Hack webinar

Watch our previous one here

All your questions answered

Book a time to chat with our team

How do I access the Ai-fundraising assistant?

The Ai-fundraising assistant has been built as an internal tool to deliver results for founders based on their needs of:

Target Investor list building, nurturing and engagement.

How is this different to using a normal CRM?

We’ve purpose built this in an very collaborative and opinionated way with over 150 founders to find all of the best properties, filters, workflows and templates to support your Investor comms

What is included in the founder community?

💰Half-day workshop reviewing all of your assets inc. Deck

💰Attracting, nurturing, engaging investors systems

💰 Weekly Q&A Calls w/ experts

💰 All best-practice templates

Who is on the discovery portal?

Everyone who chooses to be publically visible within our ecosystem can list on our discovery portal to see and follow companies and profiles which interest them

What kind of outcomes are founders getting?

We’ve worked with over 150 founders to continuously develop and improve engagement from around 3% to 50% and close over 16m in the last year only through comms systems

On average founders spend 5hrs+ per week on unplanned investor contact and outreach for little to know predictable success.

Not only that, they commonly overlook potential experts and advocates as potential help and capital sources.

The founders we’ve worked with on best practice comms and systems spend less 3-5x less time for almost 100% predictable outcomes.

Infact on average a founder that follows our system can bank $10k investment + extra support per

Can I speak to someone first?

Sure as an active supporter or a founder book a quick chat here: https://meetings.hubspot.com/jfairweather/icerberg-discovery

As a founder, wouldn’t I just do this myself?

Chances are, you are, but it’s not going as well as you’d hoped or the process is proving to be frustrating.

That’s why we’re here.

We’ve tracked and tested thousands of outbound sequences, templates, assets and positioning against our CRM’s first and third party data. Or in other words, we have front row seats as to what works for what individual at what time.

For example a recent outbound sequences like this had a 38% open rate, 16 progress update responses and 6 meetings.

We can now take the learnings from that and share it across the ecosystem.

Am i the right fit for Icberg?

If any of this sounds like you, you are in the right place:

Who actually cares about what I’m doing/building?
How do I know they care?
How do I reach out to see if there is any interest?
How do I communicate and build a relationship/trust over time without burning the bridge and looking like I don’t know what I’m doing?
How do when do I know when to position or ask for money?
How can I find the time to manage all these investors or contacts?

How long does it take to book meetings?

We budget a three month ramp up to the target goal for nurturing, however, depending on how much first party data we have on individuals we can get a meeting within a week.

What fits within Investor Relations?

Everything to do with digital asynchronous rapport and trust building with potential investors linked to business progression:

Large-scale contact enrichment
A customised contact and asset tracking CRM
Dynamic nurturing and engagement workflows
End-to-end communication inbox management
Automated asset collection

What doesn't fit within Investor Relations?

Strategic business advice
Financial advice
Legal and structural advice
Administration tasks i.e fulfilling documentation
In-person investor representation
Capital raising closure or execution
Deck or asset creation beyond company updates and notes
Investor introductions